Language, gender, age, and values are all elements of culture. To really reach people, we must minister cross-culturally. If our appearance or methods cause people to miss the message of the Gospel, the burden is on us to change! The Gospel of Jesus Christ has never lost its power and relevance. Our greatest challenge now as the body of Christ is to present this message in a way people can relate and respond to.
Impact World (IW) presents the Gospel in 21st-century-relevant ways using elements of the culture itself to deliver the message of Jesus. The results are startling. Approximately 10% of those in attendance in developed nations make public commitments to Christ. The response is even greater at 20% in less-developed nations. On five continents, in hundreds of cities, people young and old have been coming to Jesus!